It’s a common & current topic at our staff table…
Next to Jesus, God and relevant, “community” is the most popular Christian word. The challenge though is it’s a lot easier to say than it is to build. If creating one was as easy as renting a blow up jumping toy for kids and offering a financial planning class for parents, then 50 churches wouldn’t close permanently every week. But it’s a challenge and here’s why:
People can tell when you’re trying to force a community to develop. Our radar to marketing is so sharp these days…
I love the “holding sand” analogy…
Enjoy.